Nike Launches Fit Scanning Technology to Measure the "Perfect" Shoe Size

After acquiring computer vision company Invertex last month, Nike continues to boost its digital capabilities with the unveiling of its new Nike Fit scanning technology. Driven by the statistic that more than 60 percent of people are wearing the wrong shoe size, the upcoming measurement tool will be able to map customers' feet for what the brand calls a "truly perfect fit." The fit component will be accessible via the Nike app and will utilize a mix of artificial intelligence, computer vision, d...